Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing, 8 edition
S th W tern C ge P b | 2006 | ISBN: 0324317026 | 720 pages | PDF | 14,3 MB
INTERNATIONAL MARKETING is an innovative up to date text ideal for anyone seeking success in this fast paced field. You will discover topics ranging from beginning start up operations to confronting giant global marketers. With this in depth text, you will be prepared to conquer the international business world!